My journey began in high school, discovering design tools alongside technical studies, which I later sculpted while earning my degree in mechanical engineering. Immersed in industrial design, I became obsessed with freeform 3D software, creating purely artistic works while presenting complex products through an aesthetic lens. Simultaneously, as I interacted with a diverse range of software during the early days of Figma’s creation, I naturally sculpted my skills in UI/UX design. Leveraging this momentum, I stepped into my first role as a senior designer while still a student, shaping the visual identity and design systems for major enterprises across North Africa.

Over the last 6 years, that intersection of engineering, and artistic exploration has matured into high-end visual direction across the MENA region, North Africa, and Asia. I focus on creating high-fidelity, ROI-driven media assets, deploying a versatile skill set to translate complex technical features into simplified, captivating visuals. Technology is simply the vehicle, and the ultimate goal is to leave audiences entirely mesmerized.